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Andys Said

COO/CMO and Co-Founder at novusalpha
Andys Said is the COO/CMO and Co-Founder of novusalpha, a boutique consultancy serving fintech, payments, and SaaS brands. He leads the full growth engine end-to-end, combining SEO and SEM, paid & organic social, influencer programmes, email automations, conversion-optimized content, and analytics into one operating system for results.  As a practitioner of AI marketing, Andy deploys practical models for content generation, predictive audience segmentation, and automated workflows to improve efficiency and ROI. With a background that spans strategy, execution, and team leadership, he brings a clear, data-led approach to scaling brands while keeping processes simple and outcomes measurable.
11:00 - 12:00

2nd Dec 2025

Panel 1: AI and the Trust Economy: The Future of Fintech Marketing.