Andys Said

COO/CMO and Co-Founder at novusalpha

Andys Said is the COO/CMO and Co-Founder of novusalpha, a boutique consultancy serving fintech, payments, and SaaS brands. He leads the full growth engine end-to-end, combining SEO and SEM, paid & organic social, influencer programmes, email automations, conversion-optimized content, and analytics into one operating system for results. As a practitioner of AI marketing, Andy deploys practical models for content generation, predictive audience segmentation, and automated workflows to improve efficiency and ROI. With a background that spans strategy, execution, and team leadership, he brings a clear, data-led approach to scaling brands while keeping processes simple and outcomes measurable.

11:00 - 12:00

2nd Dec 2025

Panel 1: AI and the Trust Economy: The Future of Fintech Marketing.

This session brings together fintech marketing leaders to unpack how AI is quietly becoming one of the most influential organic channels in the industry. As discovery shifts from traditional search to conversational models, platforms like ChatGPT, Gemini, Claude, and Perplexity are already guiding users toward brokers, platforms, and solutions - often before those users ever reach Google. These models summarize reputations, compare providers, and have the potential to deliver mid funnel, pre qualified leads based on the information they understand about each brand. This panel will break down how AI interprets trust, authority, and sentiment; why accurate brand representation inside these models now matters as much as SEO, and the practical steps fintech companies can take to future proof their visibility, credibility, and customer acquisition in an AI driven landscape.