Garen Meserlian

Chief Operating Officer at easyMarkets

Garen Meserlian is the Chief Operating Officer at easyMarkets, where he leads operational strategy and drives innovation across the organization. With over 15 years of experience in marketing, product development, and business operations, Garen is known for his technical approach to optimizing business processes and delivering growth.

He began his career in the tourism industry, quickly advancing to manage the marketing of a hotel chain. He later founded a digital agency that offered a comprehensive range of Digital Marketing Services. Afterward, he joined an international PR agency to establish its Digital Arm, which serviced clients across three continents.

Over the past two years, Garen has been with easyMarkets as Chief Marketing Officer, playing a key role in shaping the company’s marketing strategy and positioning, and significantly driving the brand forward.

Now as COO, Garen applies his deep marketing knowledge and strategic vision to enhance operational efficiency, streamline processes, and fuel the company’s continued success. Known for his energy, determination, and relentless pursuit of excellence, Garen is committed to driving innovation and ensuring that easyMarkets growth aligns with both market trends and consumer needs.

11:00 - 12:00

2nd Dec 2025

Panel 1: AI and the Trust Economy: The Future of Fintech Marketing.

This session brings together fintech marketing leaders to unpack how AI is quietly becoming one of the most influential organic channels in the industry. As discovery shifts from traditional search to conversational models, platforms like ChatGPT, Gemini, Claude, and Perplexity are already guiding users toward brokers, platforms, and solutions - often before those users ever reach Google. These models summarize reputations, compare providers, and have the potential to deliver mid funnel, pre qualified leads based on the information they understand about each brand. This panel will break down how AI interprets trust, authority, and sentiment; why accurate brand representation inside these models now matters as much as SEO, and the practical steps fintech companies can take to future proof their visibility, credibility, and customer acquisition in an AI driven landscape.