Sherine Kabesh is the Co-founder at Flash, an early-stage payments fintech that raised a $6M Seed Round. Flash has four different licenses from the Central Bank of Egypt. Sherine's passion in the fields of finance, strategy, creativity, operations, sales & analytics have enabled her to drive business growth, customer engagement and brand value throughout her career. Before joining Flash, Sherine was the Head of Marketing for Uber Egypt and was leading ATL campaigns across MEA. Funneling disruptive energy to create impact is something Sherine learnt as one of the early joiners of Uber Egypt.  She launched all of Uber Egypt's big campaigns before moving to Dubai to lead campaigns across Middle East & Africa. Sherine believed that there aren't always playbooks to follow, but that the key to success is imagination, passion, perseverance and faith in oneself and the team and having fun along the way.