Drosoula Hadjisavva

fintechview Founder & External Marketing Consultant

Drosoula Hadjisavva is an accomplished marketing strategist with over 17 years of experience in her field. She has successfully led marketing teams as CMO for several multinational corporations, driving brand growth and enhancing customer engagement. Her expertise spans across various sectors, including technology, paytech, and finance.

Drosoula is acting as external Marketing Consultant & Strategist providing PR & Marketing services to fintech firms and more.

Additionally, she founded fintechview media, a platform that highlights industry experts and thought leaders. Drosoula’s expertise has empowered her to guide fintechview as editor-in-chief and significantly expand its networking impact.

11:00 - 12:00

2nd Dec 2025

Panel 1: AI and the Trust Economy: The Future of Fintech Marketing.

This session brings together fintech marketing leaders to unpack how AI is quietly becoming one of the most influential organic channels in the industry. As discovery shifts from traditional search to conversational models, platforms like ChatGPT, Gemini, Claude, and Perplexity are already guiding users toward brokers, platforms, and solutions - often before those users ever reach Google. These models summarize reputations, compare providers, and have the potential to deliver mid funnel, pre qualified leads based on the information they understand about each brand. This panel will break down how AI interprets trust, authority, and sentiment; why accurate brand representation inside these models now matters as much as SEO, and the practical steps fintech companies can take to future proof their visibility, credibility, and customer acquisition in an AI driven landscape.