Meirav Shacked

Senior Director of Marketing at XBO.com

Meirav Shacked is a seasoned marketing and strategy executive with extensive experience across fintech, crypto, Web3, and global partnerships. As head of marketing at XBO.com, she drives brand strategy, B2B growth, and large-scale industry engagements, including international sponsorships and product launches.

Meirav holds a B.A. in Communication & Business Management and a Global Executive MBA from the China Europe International Business School (CEIBS).

11:00 - 12:00

2nd Dec 2025

Panel 1: AI and the Trust Economy: The Future of Fintech Marketing.

This session brings together fintech marketing leaders to unpack how AI is quietly becoming one of the most influential organic channels in the industry. As discovery shifts from traditional search to conversational models, platforms like ChatGPT, Gemini, Claude, and Perplexity are already guiding users toward brokers, platforms, and solutions - often before those users ever reach Google. These models summarize reputations, compare providers, and have the potential to deliver mid funnel, pre qualified leads based on the information they understand about each brand. This panel will break down how AI interprets trust, authority, and sentiment; why accurate brand representation inside these models now matters as much as SEO, and the practical steps fintech companies can take to future proof their visibility, credibility, and customer acquisition in an AI driven landscape.