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Spyros Darzentas

Chief Marketing Officer at Raykore

Spyros' journey in the world of marketing began unconventionally. He dropped out of University at the last course to prove that you can accomplish anything. In his 23 years, he moved to Belgium without money, connections, or resources to start a marketing career. Sold lighters on the streets, lived in a loft with mice, and ate rice for weeks until having an income. He attended the Emium Academy Growth Hacking Bootcamp, where instructors from Meta, Google, and Adobe shared their knowledge with people around the globe, and finally, he got hired by a startup. He moved to Italy 1 year later in a Digital Marketing Position, but something needed to be added... That's how he started PPC projects with his supervisor, Jacopo, and handled the first hundreds of thousands of euros in ad spend on PPC campaigns. He rejected a dream job in Switzerland, rejected a CEO position on a blockchain app in Milano, and finally, at 24, started freelancing in Performance Marketing. Abandoned from friends and family, with no night outs, no holidays, and no personal expenses, after a year, he started his 1st business in Cyprus. After 5 successful years of performance on his marketing agency "Digital Hounds," Spyros is a Conversion Marketing Consultant and Performance Marketing Instructor on in-house teams & freelancers. Spyros spreads the vision that you can make money the way you want. Raykore's core product is the innovative approach to advertising and trading (and not only) that sets the end of an era in the digital world as we know it.

10.40 – 10.50

6th Dec 2024 Main stage

Traders vs Marketers by Raykore

14.30 – 15.00

6th Dec 2024 Main stage

4. Panel: Will AI replace the Fintech Marketeer?